Last Updated: December 2, 2024
HammerSport Marketing, LLC (“HammerSport Marketing,” “HSM,” “we,” or “us”) respects privacy and is committed to protecting personal information. This Privacy Policy (the “Policy”) explains our practices for handling the information we may receive about visitors to our website, our customers, business partners, and others with whom we interact in providing our services.
This Policy applies to information you provide to us through our HammerSport Marketing websites located at HammerSportMarketing.com and all other website and social media placements and communication from the brand or company (for the purposes of this Policy), when you use our services, communicate with us, and otherwise interact with us. The Policy describes the types of personal information we may receive, how we may use and disclose the information, and certain rights and options you may have regarding your information. Use of our Site is also subject to our Terms and Conditions.
Important Information About This Policy
While we always aim to provide complete and transparent information about how we process your personal information, we reserve the right to amend or update this Policy from time to time or to create additional policies in order to accurately reflect changed circumstances or new legal requirements. As a result, it is important that you read this Policy closely so that you are fully aware of how and why we are using your personal information.
To assist us in ensuring that we can provide the most accurate information possible, we ask that you check this Policy for updates. We also ask that where we have an ongoing relationship with you and any of the data you have provided becomes no longer accurate, you keep us informed of this so we can amend our records accordingly. By providing us with personal information or using our Site, you expressly consent to the information-handling practices described in this Policy. If you do not agree with this Policy, please do not use our Site or services, follow us on social media, or provide us with your information.
Commitment to Accessibility – We are committed to making this Policy accessible to users with disabilities. If you need this Policy in an alternative format, please contact us using the information provided at the end of this document.
Information We Collect
A. Personal Information
For the purposes of this Policy, “personal information” is any information that identifies, relates to, or can be used to contact a particular individual. The types of personal information we receive include the following categories:
- Individual contact information – first name, last name, email address, billing address, mailing address, and telephone number.
- Business contact information – first name, last name, business email address, physical address of the business, billing address, and business telephone number.
- Online account information – username, account password, contact information, and other information that we may request or that you may provide relating to your online account. We use third-party software to offer the account and bill pay features on our Site.
- Transactional information – details about your, or your business’s, transactions with us, including method of payment, payments received, payment details, and transaction history.
- Payment information – details of the payment card or financial account you use to pay a bill or invoice for our services.
- Job applicant information – details about your employment history, education history, and other information that you would find on a resume, demographic information, as well as information needed to verify your identity or for tax purposes, such as your date of birth, social security number, and driver’s license, state ID, or passport information.
- Marketing information – details regarding informational and promotional materials you may have requested or received from us, the services in which you are interested, your receipt of promotional communications, and information on your marketing or communication preferences.
- Communication information – copies of communications and inquiries you have submitted to us, including through email, calls, direct messages or comments on social media, our “Contact Us” form, or other features available on our Site.
- Device and usage information – details regarding how and when you use our Site and services, including the device used to connect to our Site, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to our website, and information about your interaction with our Site.
Data Retention – We retain personal information for as long as necessary to fulfill the purposes described in this Policy unless a longer retention period is required by law or necessary for legal or business purposes.
We collect this information when you visit or navigate our Site, fill in forms on our Site, send us inquiries regarding our services, request an estimate or quote for our services, enter into transactions with us, communicate with us (including by phone, email, or otherwise), or otherwise provide us with personal information.
B. Automatically Collected Usage and Device Information
Like most websites, our Site uses various technologies to automatically collect information about visitors. Those technologies include:
- Cookies – Cookies are small text files that a website transfers to a visitor’s device for recordkeeping purposes. We use cookies to personalize visitors’ experiences on our website, provide content that we believe may be of interest, track visitor trends and patterns, engage in marketing and advertising, and otherwise analyze our Site traffic. If you wish to manage your cookie preferences, please review the settings available in your browser or device.
- Log Files and Device Identifiers – We use log files to track actions occurring on the Site and collect data about visitors, including IP address, browser type, Internet service provider, referring/exit pages, date/time stamps, and device identifiers.
- Web beacons and other technologies – Our Site may use other tracking tools, including web beacons (also known as clear gifs, pixel tags, and single-pixel gifs), which are small electronic images embedded in content and email messages that are not ordinarily visible to users. Web beacons allow us to track pages and content accessed and viewed by users, as well as to monitor email readership.
- Analytics – Our Site may also use third-party analytics tools such as Google Analytics. If you wish to opt out of Google Analytics, you can use Google’s opt-out browser add-on, available here.
- Retargeting and Remarketing Practices: We may use cookies and similar tracking technologies to deliver retargeted advertisements based on your interactions with our Site. For instance, if you visit our services page, you may see advertisements for HammerSport Marketing services on other websites or social media platforms. These practices allow us to provide more relevant advertisements based on your browsing activity.
Behavioral Tracking – We may use behavioral tracking to improve your user experience and deliver relevant advertisements. This includes tracking patterns across our Site and affiliated channels to personalize content and marketing.
Campaign Analytics and Reporting – We use analytics tools to gather insights into campaign performance, audience engagement, and user behavior. This data is aggregated and anonymized where possible to protect individual identities while enabling us to improve the effectiveness of our campaigns.
The information collected through these technologies may be combined with personal information or aggregated with other information on Site visits. We may share information about your use of our Site with our advertising and analytics partners, who may combine it with other information that you previously provided to them.
C. Information from Social Media
If you interact with us on any social media platform:
- Depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy.
- Where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts.
Social media platforms operate independently from HammerSport Marketing, and we are not responsible for the personal information that you choose to submit or link on any social media platform.
D. Information from Other Sources
We may obtain both personal and non-personal information about you from our affiliated businesses (including businesses within the HammerSport Marketing group of companies), contractors, suppliers, and other third parties and add it to other information we have collected.
This may include combining your data with publicly available information, such as property data, to enhance service offerings or tailor our marketing efforts.
How We Use Personal Information
We (or service providers acting on our behalf) may use the personal information identified above for the following purposes:
- Negotiating, entering into, and managing our business relationship with you or your company, including generating estimates or quotes for our services, scheduling appointments, providing our services, and processing payments for our services.
- Registering you for an account so that you may pay bills online and otherwise engage with our services via the Site.
- Providing and optimizing your experience on our Site and ensuring that we present our content to you in the most effective manner.
- Communicating with you and responding to your inquiries regarding our services, agreements, or other issues.
- Sending you promotional or informational communications and materials, tracking your marketing preferences, and for our internal marketing purposes.
- Managing customer service issues.
- Developing, updating, and improving our services, customer service, and customer experience, and otherwise improving our knowledge and insights regarding customers.
- Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with the Site or the use of our services.
- Enforcing our agreements with customers, complying with legal or regulatory obligations, and defending or advancing legal claims.
- Notifying you about changes to our Site, services, or material changes to this Policy.
- Providing you with surveys or otherwise soliciting feedback from you.
- Conducting behavioral tracking to improve marketing effectiveness and provide personalized experiences.
- Enhancing your user experience by integrating third-party tools, such as analytics platforms or AI-driven solutions.
- Data Collection for Marketing Purposes: We may collect, analyze, and use your data to provide marketing insights, build customer profiles, or personalize your experience with our services. For example, we may use data analytics to understand customer preferences, track campaign performance, or target audiences more effectively. We use tools such as heatmaps, A/B testing platforms, and campaign tracking to optimize our marketing strategies.
- AI and Machine Learning Usage: We may use AI and machine learning algorithms to analyze patterns and improve our services, including predictive analytics for campaign optimization, customer segmentation, and automated decision-making in advertising. These tools help us deliver tailored marketing campaigns that align with your preferences.
Third-Party Data Provided by Clients:
As part of delivering marketing services, we may process data provided by clients, such as customer lists, demographic information, or lead data. We use such data solely for the purposes specified in our agreements with clients and take strict measures to safeguard it, including encryption and secure storage.
Our Marketing and Communications
Personalized Advertising Consent: We may use your data to deliver personalized marketing campaigns across multiple channels, including email, social media, and third-party advertising platforms. You may opt-in to these personalized campaigns when signing up for our services and withdraw your consent at any time.
We may send you direct marketing communications or service updates from time to time, including news, updates, offers, and other promotions related to our services.
- You may opt out of receiving marketing communications at any time by clicking the “unsubscribe” link in the communication or contacting us directly.
- We do not sell or share personal data with unaffiliated third parties for their own direct marketing purposes.
Disclosure of Personal Information
When the information we collect about you is aggregated, anonymized, or otherwise does not identify you, we may use that information for any purpose or share it with third parties, to the extent permitted by applicable law.
We may share your information with the following types of entities:
- Our affiliated businesses, including businesses within the HammerSport Marketing group of companies, to the extent they offer products or services we believe may be of interest to you.
- Service providers we use to facilitate our business operations and administration. These third parties have access to your personal information only to perform specific tasks on our behalf. Examples include:
- IT and system administration providers that host our Site.
- Customer management software providers for scheduling, invoicing, and online payments.
- Data storage providers.
- Vendors facilitating payments and payment processing.
- Marketing and advertising vendors that assist with lead generation, hosting information relating to clients and potential clients, marketing automation, advertisement placement and targeting, and marketing campaigns and communications.
- Analytics vendors to understand our Site traffic and usage patterns, optimize our Site, and identify potential new customers.
- Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations.
- Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.
- Sharing Data with Advertising Platforms: To optimize campaign performance and measure outcomes, we may share hashed or anonymized data with advertising platforms, including Google, Facebook, and LinkedIn. These platforms use the data to match users for audience targeting and ad delivery. This process is conducted securely and does not directly identify individuals.
We may also share your information for any other purpose disclosed to you at the time of collection or with your explicit consent.
Cross-Border Data Transfers
We may transfer personal data to servers or third-party vendors located in countries outside your own. These transfers comply with applicable laws, and we take appropriate safeguards to protect the data, including standard contractual clauses where required.
Your Choices About Personal Information
We respect your right to make choices about the ways we collect, use, and disclose your information.
- Marketing Emails – You can opt out of receiving promotional emails by clicking the “opt out,” “unsubscribe,” or similar link in such promotional emails.
- Cookies – Depending on your browser or device, you may have the option to manage cookies. For more information, visit www.allaboutcookies.org.
- Google Analytics – If you would like to refrain from data collection by Google Analytics, use their opt-out browser add-on.
- Declining to Provide Information – You can choose not to provide us with requested information, but this may limit certain Site functionalities.
- Do Not Track Mechanisms – Our Site does not currently honor “Do Not Track” signals.
- Right to Access, Correct, or Delete – You have the right to request access to your personal data, request corrections to inaccurate data, or request deletion of your data where applicable by law.
Children’s Privacy
Our Site is a general audience site and is not directed at, or intended for use by, children under the age of 18 years. Accordingly, we do not knowingly collect personal information from children under age 18.
If we discover that personal data from children under 16 has been collected, we will delete it promptly unless parental consent is provided.
Security of Personal Information
We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, unauthorized use, disclosure, or modification.
While no security measures are perfect, we regularly review our practices to improve data protection and ensure compliance with industry standards.
Changes to This Policy
Please note that we may change this Policy from time to time. If there are changes to our Policy, we will post them here and update the “Last Updated” date at the top of this document.
How to Contact Us
For questions or more information about our privacy practices, please contact us by email at info@HammerSportMarketing.com or by using the contact information provided below:
HammerSport Marketing
Attn: Privacy Office
Address: 11468 Marketplace Dr. N, STE 600 #1022 Champlin, MN, 55316
Phone: 407-476-8031
Email: info@HammerSportMarketing.com
