š”Hereās a truth about branding and marketing that youāll probably feel you already knew.š”
šš¼Thereās a lot of gatekeeping when it comes to branding.
š¤šHereās what I mean.
No one seems to talk about how itās done,
Because if you knew the truth, youād never pay them,
Yup – I said it!
If they said that it isnāt easy,
If they said it wonāt be fast,
and if they said that canāt be cheap –
š āāļøš«No one would do it.
That is until we educate ourselves.šš
When we learn what it means to build a brand that includes all of the necessary partsā¦
We Understand Why It Works!
When Building a Brand:
š¼š¤You gotta include yourself
šš Because you have a vision
šš¼You have values
šŖš½šš½And you have strengths – and these things are why you made it this far.
š¢It needs to include your company
š·ļøand how you provide brand-worthy value.
šWhat are the processes you have in place to ensure it works?
š¤What is the culture of your team that uses those systems to deliver consistent value?
šš¼Finally, it has to include the Marketplace
ššTo account for the competition.
Not how you can beat them,
š„šbut how you do what they canāt.
And when done well, every image and message is leveraged toward identifying with, attracting, and serving your ideal client.
Because thatās what business is all about
šļøNot just serving your customers.
šÆBut attracting them with ease.
šIt means positioning yourself as the only one who gives them what they truly want.
Marketing with a brand strategy is what business is designed for.
The acquisition of customers. šÆš
Otherwise, just go pound a hammer,
be a service provider,
cause thereās nothing wrong with that.
But if youāre a service provider, you wonāt be focused on the only reason to start a businessā¦
To assist in the acquisition of customers.šÆš
š¤š¤¬Sorry if Iām facetious but Iām pissed
š¤¬š¼Iām pissed that nobody talks about branding in full form.
šāØIt is easy
āØšIt is simple
You just canāt shortcut it because it CAN take an arbitrary amount of time.
You need to collect the data until you gain an insight
This discovery allows you to create a hypothesis.
And a hypothesis isnāt present until you can explain to yourself why activities will bring you the desired results.
Do you want easier access to more customers?
Then branding is what it takes.
šš£Your branding strategy is everything working together as the top-of-the-funnel message.
It should include different brand elements cohesively working together to attract a wide scope of the market while not being annoying.
Your marketing strategy is how to attract your ideal clients to come and do business with you
Theyāre quite different, but they work together.
Then what do you do?
šÆš¤You find the similarities between your clients so that your message reaches more of them.
ššYou find the gaps left behind by your competition so that you can stand out.
šŖš½šš½And you showcase your strengths so that you can focus on what you do best.
š§©It’s all part of the puzzle.
ššÆAnd when itās put together, there isnāt anything left to say or do.
You just let it work.
The same goes for this post.
#Branding #Marketing #BusinessStrategy #Entrepreneurship #CustomerAcquisition #MarketResearch
