Snowplow: Full Setup With Google Analytics Tracking

We’ve been testing snowplow analytics for a couple weeks now. It took us forever to set it up until we found this step by step guide by Simoa Hava.
Special Thanks to Simoa. Head on over to his website for more practical tutorials on analytics and data.

recent guide introduced the Google Analytics adapter in Snowplow. The idea was that you can duplicate the Google Analytics requests sent via Google Tag Manager and dispatch them to your Snowplow analytics pipeline, too. The pipeline then takes care of these duplicated requests, using the new adapter to automatically align the hits with their corresponding data tables, ready for data modeling and analysis.

Courtesy of Simoa Hava

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